• September 03-09, 2015

    UX Design Awards Exhibition at IFA in Berlin

    A design highlight at this year's Internationale Funkausstellung (IFA) in Berlin from our point of view was the special exhibition of the 50 products nominated for the UX Design Awards 2015 - which included our design concept Busch-free@home, home automation for Busch-Jaeger Elektro GmbH.

    We are very proud that our design for Busch-free@home gained the recognition of the international jury of the UX Design Awards by being selected to be among the small group of 50 nominees. We are especially proud of this because the UX Design Awards explicitly honour exceptional quality in the area of user experience and the user-friendliness of products. The exhibition honoured all the nominated designs by showcasing them to the interested audience at IFA 2015.

    UX Design Awards Exhibition

    UX Design Awards, nominated: Busch-free@home, home automation

  • April 07, 2015

    We are now a limited company!

    The time has come and HID Human Interface Design GmbH has now been incorporated and registered in the commercial register of the City of Hamburg. 
    Prof. Frank Jacob said:

    "With a promising future in sight, I was delighted when I decided to take the next important step in the development of my company: we are now a limited company (GmbH)!
    In 1999, I established Human Interface Design (HID) as a freelancer and had operated it as a sole proprietorship since then. 
    Today, HID is one of the most experienced and  well-known design studios focusing on interface and user experience design in Germany. As an employer, HID offers 20 employees excellent prospects and for you, our customers, we are a reliable and creative partner in the digital innovation development of products, software systems and interactive media.
    I am very pleased to inform you that, retroactively as of 01.01.2015, we now operate under the following name and are registered in the commercial register of the City of Hamburg.

    HID Human Interface Design GmbH
    Schulweg 34-36
    D-20259 Hamburg
    Commercial Register No. 136025

    Newly recruited to the HID team is the Managing Director of our limited company, businessman Jens Kliewer. As Creative Director, Claudia S. Friedrich provides design leadership within the company."

    Best regards,

    Prof. Frank Jacob
    Owner / Partner

  • November 2014

    Sponsoring World Usability Day 2014 in Hamburg

    We have a long and fine tradition of supporting World Usability Day. This year, we are once again sponsoring the event in Hamburg.

    Worldwide action day to promote user friendliness

    World Usability Day takes place annually around the world on the second Thursday in November with some 200 free events in more than 40 countries.

    This year, World Usability Day has the theme of "engagement".

    This theme is very important to us because our daily work is constantly characterised by the fact that we incorporate user involvement in the design process in a multifaceted way and are methodical in developing it further. User-centred design, participatory design and co-creation are not buzzwords to us and our customers, but are in fact valuable processes employed in innovation development.

    We look forward to meeting you at the WUD 14 in Hamburg.


  • August 18, 2014

    UXcampHH 2014 was a fantastic event!

    The summer Barcamp took place last Saturday and we are very happy and proud to have been able to support this really relaxed event as a sponsor and with participants.

    In a relaxed and very inspiring atmosphere it quickly became clear what lies behind the statement "The camp is you!" The 130 visitors to Barcamp – especially the more than 20 stand-up session leaders, made the venue, with its four camps, a very lively place, with presentations, workshops and discussions about different aspects of user experience design. From gesture control to design sprints and "UX in the city" – a fascinating look at the subject of mental maps.

    A key theme was "UX and agile development processes" – one of four sessions on the subject was led by HID Project Manager Claudia Schönwälder. She was delighted to have initiated a very exciting discussion.

    Prof. Frank Jacob, founder of Human Interface Design, opened the UXcampHH with the keynote speech "Enhancing the Touch".

    Pictures of UXcamp2014

  • April 30, 2014

    Nominated for the "German Design Award 2015 - Excellent Communications Design"

    We have been nominated for the "German Design Award 2015 - Excellent Communications Design" by the German Design Council for the interface design of the GAGGENAU 200/400 series oven range.

    We are very grateful for our excellent, long-standing collaboration with the Brand Design team at Gaggenau.

  • April 22, 2014

    HID team member successfully became "Medical Device Usability Expert"

    The new norm DIN EN 62366 from 2010 demands producers of medical devices to employ a user-centred design process. This means that they need to provide evidence to have incorporated actions to integrate and account for usability within analysis, development, design, verification and validation of their processes.Since we continuously respond to the expectations and needs of our clients today and for the future, we keep educating ourselves further. Therefore we want to congratulate our team member Julia Giesgen to have become a certified "Medical Device Usability Expert".

    The advanced training and certification was carried out by TÜV Rheinland. It included all relevant normative and legal requirements which concern the usability of medical products: Risk Management (DIN EN ISO 14971), Usability, user-oriented design of medical products and documentation according to the given norms.We are looking forward to putting this knowledge into action for you!

    More info about certificate

  • February 21, 2014

    Seminar in Milton Keynes, Open University, UK: „Universal Design“

    Mette M. Larsen, representing HID, had the pleasure to engage in a fruitful cross-disciplinary dialogue about Universal Design at the Open University in Milton Keynes, near London. Mette gave insights to two worlds: Bringing in her own research background from former work in the field of design research as well as the experience from working in the industrial context,. It was an exciting opportunity to share reflections which draw a bridge between action-research type of in experiments and insights from design research and actual design projects from HID – the "real world" so to say.

    In her talk Mette raised the question of how practical the concept Universal Design is, considering the already existing challenge to argument for User Experience, Design Thinking type of approaches and generally user involvement in industrial projects. Basically all presentations were real highlights, giving great insights to both research and practice and sparked highly interesting discussions. Take for instance Jamie Brooker, We Are Human, with their highly successful and interesting learning quiz Kahoot and Bill Gaver from the Interaction Research Studio with their explorative product, the Photostroller. Latter was developed with and for a specific nursing home in the UK. Elderly actually used this system over a longer period of time, while the design researchers were uncovering great potential of this system to make a valuable difference in the everyday life of residents in nursing homes – in fact, it already made a difference for those, who tested the system within the frames of their project. Great idea with an impact!See more about both products here:
    We Are Human
    KahootInteraction Research Studio

    The European Research Council has provided Rob Imrie and his research team with a grant to further investigate the role and relevance of universal design. This research is a three year collaboration of several universities in the UK: Goldsmiths, University of London and the Open University. The Open University invited us to participate and present in the research seminar that gathered a small group of academics and practitioners. This was the third seminar “Translational practices and the operationality of universal design”, as part of a series of activities arranged by the research team.

    Read more: Universal Design seminar

  • February 19, 2014

    HID on the jury of the Student Design Challenge at TEI 2014

    It was a pleasure to judge the "Student Design Challenge" at TEI 2014, Conference for Tangible Embedded and Embodied Interaction, along with Fabian Hemmert (T-Labs), Jimmy Hertz (Tangible Display) and Jiawei Gu (Microsoft Research). Congratulations to the "Magic Tag" team from the KTH Royal Institute of Technology, Sweden! 

     TEI 2014, 16-19.02.2014, Munich

  • February 13, 2014

    iF Ranking Creative

    We are now ranked 127th in the global iF Ranking Creative. 

    The remarkable thing about this is that there are no other companies above us that specialise solely in user interface and user experience design, as we do.

    As a team, we thank our customers for the trust they place in us and the opportunity we have had to develop this reputation. AND, thanks also go to the team!

  • January 29, 2014

    iF communication design award 2014 for the interface design of the Gaggenau Oven Series 400/200

    The oven series 400/200 from the Gaggenau brand encompasses a whole product family with the following appliances: double oven, ovens, microwave ovens, combi-steam ovens and fully automatic espresso machines. Our challenge was to generate a holistic interaction concept and design that covers such variety of products. The achieved holistic quality of use across all those appliances convinced the jury of the iF communication award 2014. Together with our client and partner, the brand design team Gaggenau we are extremely pleased to receive this honour.

    Intelligent animation while operating the oven series 400/200 appliances’ interfaces supports an intuitive interaction of the user with the products:
    The magnification of content allows focussing on particular information while scaling down other which then demands less attention – an interrelation advantageous from the psychology of perception point of view. The scaling helps to understand the relation of content on the display with each of the physical rotary knobs that provide. These provide a direct access to the main functionalities. The operation of ancillary functions happens with the TFT touch display. Next to the employed scaling principle, user orientation is supported through a colour distinction highlighting steps of the use process.

  • November 21-24, 2013

    Workshop in Shanghai: "Branded Interaction Design"

    The Chinese offset of the User Experience Professionals Association UXPA will celebrate its 10 year anniversary with a conference equipped with highly interesting contributions: the “User Friendly 2013”. We have been invited to present our company and organise a talk and workshop on the topic “Branded Interaction Design”, thus providing insights to our expertise on the development of corporate human interface design development.

    Throughout the past years we have generated an outstanding expertise in the design of corporate human interface design solutions. Design solutions that support, motivate and allow innovating successful brand strategies based on the use quality of products. Sustainable product strategies nowadays significantly rely on the creation of high quality and unique user experience. This holds the potential to further establish brand identity both with the producer and consumers. The path to such result is not trivial. Instead it is a challenging task which we support with creativity and know-how.

    We will have great company at the conference. The keynote speeches will be held by outstanding personalities in the field of user experience design, for instance Don Norman (Nielsen Norman Group), Jesse James Garrett (Adaptive Path), Josh Clark (Global Moxie) and Mattias Rauterberg (Eindhoven University of Technology), to mention a few.

    User Friendly - a UXPA China conference

  • November 01, 2013

    Red Dot Award 2013 for the interface design of the Gaggenau Oven Series 400/200

    The oven series 400/200 from the Gaggenau brand encompasses a whole product family with the following appliances: double oven, ovens, microwave ovens, combi-steam ovens and fully automatic espresso machines. Our challenge was to generate a holistic interaction concept and design that covers such variety of products. The achieved holistic quality of use across all those appliances convinced the jury of the reddot communication award 2013. Together with our client and partner, the brand design team Gaggenau we are extremely pleased to receive this honour.

    Intelligent animation while operating the oven series 400/200 appliances’ interfaces supports an intuitive interaction of the user with the products:
    The magnification of content allows focussing on particular information while scaling down other which then demands less attention – an interrelation advantageous from the psychology of perception point of view. The scaling helps to understand the relation of content on the display with each of the physical rotary knobs that provide. These provide a direct access to the main functionalities. The operation of ancillary functions happens with the TFT touch display. Next to the employed scaling principle, user orientation is supported through a colour distinction highlighting steps of the use process.

  • Oktober 21, 2013

    German Design Award: Special Mention 2014

    We are very pleased to have received a particular honour together with our customer Sartorius Lab Instruments GmBH u. Co. KG:
    A 'Special Mention' in the context of the German Design Award 2014 for the interface design of the Secura laboratory scale.

    It is necessary be nominated prior to any submission of work for the German Design Award. The German Design Council, organiser of the German Design Awards, took special note of our work through another reward which we were given previously. At the beginning of 2013 our design won the iF Communication Design Award Gold.
    Based on this we became nominated and the German Design Council invited us to submit our work for the German Design Award 2014.
    The distinction ‘Special Mention’ means that the interface design of the Secura successfully stuck out from 1900 submissions in an international field of competition. We are already now looking forward to the award ceremony and ensuing party on February 7th 2014. These are organised in the context of the Ambiente trade fair in Frankfurt.
    We are not only thankful towards the committee that has acknowledged the quality of our work. Particular thanks go to our client Sartorius Lab Instruments GmBH u. Co. KG and their enduring strategy committed to providing high quality design in the field of lab technology.German Design Award 2014Sartorius Secura

  • September 01, 2013

    HID Sponsoring, Interface Salon and Tutorial at the UI/UX conference "Mensch und Computer 2013", 08.-11.09. in Bremen, Germany

    This year we are once again one of the main sponsors for the „Mensch & Computer 2013“ in Bremen. The expert conference „Mensch&Computer 2013“ focuses on interaction design for IT and digital media for the diversity of user contexts and application areas as well as the diversity of the users. Part of the conference is also the expert conference „Usability Professionals“ which is organized from our occupational union German UX Professionals GUPA.

    The event takes place as an interactive format. Researchers, students and practitioners meet to discuss new research results, to share experiences and to get to know about new products and methods. Therefore the event comes alive with fascinating lectures, workshops and tutorials as well as the active participation of the attendees. We enjoy supporting this approach and offer an interesting tutorial – organized by HID employees. Within this tutorial we will introduce the varied topic “Participatory Design”. The participants are guided with a hands-on exercise and prepared methods to develop a fictive service design project. Hence they learn to design a project with varied methods and therefore understand, explore and adapt the diverse elements of the field participatory design.We are pleased to welcome all attendees in our tiny but shiny Interface Salon at our sponsors booth!

    Mensch und Computer 2013
    Usability Professionals 2013

  • July 15, 2013

    Busch-ComfortTouch App

    Get it for free. It is now available in the App Store and Play Store!

    Since 2006 and together with our customer Busch-Jaeger Elektro Gmbh we have been working on the User Experience Design of a family of home automation solutions. The overall aim has been to develop and carry out a holistic Corporate Human Interface Design strategy. This family of solutions has now grown with one additional family member – a mobile one.

    With the Busch-ComfortTouch App smartphones and tablet PCs turn into the remote control of the Busch-ComfortPanel and thereby become the mobile access to all functions of a modern KNX system. You are free to utilize the app according to your needs. While located in any room of your house, or anywhere on the planet while you are connected to the internet you can switch on and off, dim your lights, control your radiators, climate control unit, blinds or complete scenes with a range of preconfigured settings.

  • April 04, 2013

    The news paper "Neue Zürcher Zeitung“ about adaptive, haptic displays

    The “Neue Zürcher Zeitung”(NZZ) highlights forward-looking display technologies in the article with the title „The return of buttons”. These technologies have the new feature that haptic elements are transformed context-sensitively out of the touch screen area. In her research the science journalist Helga Rietz also relies on the expert view of Prof. Frank Jacob, owner of Human Interface Design (HID).

  • February 22, 2013

    A great reason to celebrate: The IF Gold Award!

    Together with our customer Sartorius Lab Instruments GmbH & Co. KG we are pleased about the special honour of the iF Communication Design Award 2013 in gold. Our User Interface Design for the mobile laboratory scale Secura won the award.

  • January 27, 2013

    We are sponsoring the futurologistic congress „Spacecraft Earth” on 24.02.2013 in Hamburg

    Like in the first two years in the history of this interesting and charming conference, away from the ordinary conference formats, we are also sponsoring the Spacecraft Earth this year. We are looking forward to being entertained, as well as enlighted with new knowledge.

  • January 14, 2013

    Gaggenau fascinates at the LivingKitchen in Cologne

    Gaggenau is very successfully presenting two new oven series at the furniture trade show in Cologne. They stand out due to their high aesthetic quality in product- and user experience design.

  • November 08, 2012

    HID Sponsoring and Workshop at the World Usability Day 2012 in Hamburg

    In good tradition HID is also sponsoring this year’s World Usability Day. During this day people are initiating activities and events worldwide to reflect on the meaningfulness of usability and user experience design and to develop those further.

  • November 07, 2012

    Podium discussions on the SPECTARIS-LaborForum 2012

    The industrial association SPECTARIS unites four growing industries of the German economy: Consumer Optics, Photonic + Precision technology, Medical technology as well as analysis-, biological and laboratory techniques.

    The service provider and manufacturer of the last mentioned industry are organized within the so-called SPECTARIS-Trade Association Analysis-, Biological and Laboratory techniques. Every year well-known industry representatives, like our customer Sartorius, come together during the SPECTARIS laboratory forum to discuss current and industry relevant topics.

  • September 05, 2012

    Lecture about Usability and Design as an economical success factor in the IHK, Kiel

    Prof. Frank Jacob was invited to give the keynote speech at the event "Market Success through Design and Brand" organized by the Chambers of Commerce and Industry (IHK) in Kiel. Main focus of his talk is the Return on Investment of design and usabilty (ROI), as well as the hypothesis that success is driven by two main factors: first, the degree of design's applicability to a desirable future and, second, the companies' lasting willingness to step up with design and root this attitude strategically.

    Then design and usability enable a huge potential that will be pay off economically!

    Link to the event

  • August 31 - September 05, 2012

    "Usability Park" on IFA 2012

    For the third year in a row a user interface design concept from HID was put on display in the public exhibition in the “Usability Park”. It was highlighted due to its outstanding user friendly qualities.

    The door communication system Busch-Welcome for Busch-Jaeger Electro.

  • August 03, 2012

    The construction-work-monster has been spotted in our office!

    We are currently redesigning our office which will increase our spacial capacities. We are pleasantly anticipating the upcoming results. Aligned with our positive development in terms of the team, this ensures that we retain spatially generous surroundings and a comfortable, creative work atmosphere at HID.

    Our first action is to break open the architecture and reorganise the structure of the workspaces. A new concept for the interior follows as a second step in the process.

    We are looking forward to all of this.

  • July 12, 2012

    A successful pilot phase of the UX-Design training for DATEV

    DATEV eG commissioned us to develop User Experience Design training opportunities for their employees. We have successfully gone through the pilot phase with our courses.

    It has now been planned to regularly carry out trainings within the areas of Usability, Interaction and Interface Design (User Experience Design), for the DATEV eG employees in Nürnberg. We are looking forward to this and are excited about the DATEV employees’ great interest in improving their knowledge in this highly valuable field.

    DATEV stands for “data management” and is a cooperative society (“eG”) that consists of about 39.000 members and holds 5.500 employees. Their business activities include software for accounting, human resources, economic consulting, tax calculations and management of companies and offices.

    For instance, tax consultants have used DATEV programmes to manage the bookkeeping of about 2.5 million German firms.

  • June 18-22, 2012

    ACHEMA 2012: The Sartorius Corporation presents its product innovations to the professional world

    At this year’s ACHEMA, the Sartorius Corporation (Sartorius AG) presents product novelties that we had the pleasure to create the interface designs for. The ACHEMA in Frankfurt am Main is one of the world’s largest trade fairs for chemical processes in laboratories and manufacturing.

    Amongst other products Sartorius presents the innovative laboratory balance Secura®. It has been equipped with a generously sized, full colour touch display. Together we have developed a GUI design and interaction concept which supports the laboratory employees in all their work processes in a self-evident and courteous manner.

    Sartorius puts it this way:Simple and safe weighing in the regulated rangeSecura® puts forward new standards for secure weighing in regulated ranges. As soon as Secura® identifies a risk the data readout is inhibited. At the same time the user receives interactive support, e.g. for levelling the balance.

    We wish the Sartorius Corporation a delightful and successful trade show!

    Photograph: Sartorius AG

  • May 12, 2012

    Gaggenau CX 480 also awarded downunder!

    We are very happy to announce that the full surface induction cooktop CX 480 by German traditional brand Gaggenau was awarded with an Australien Good Design Award 2012.

    With the full surface induction cooktop CX 480 the traditional German brand Gaggenau has placed a new stove concept on the market. For the first time the whole surface of the stove can be used for cooking. This allows the user to dynamically move the cooking pots on the surface as he likes. The cook top is intuitively operated via graphical user interface (GUI) on an extra-large TFT touch display. Here cooking can be what it is: passionate and emotional.

    For designing the interaction and the graphical user interface, the Gaggenau brand designers relied on close collaboration with us - the specialists from Human Interface Design (HID) in Hamburg.

    Good Design Australia

  • February 19-22, 2012

    TEI2012 conference in Canada

    The sixth international conference on tangible, embedded and embodied interaction is taking place from the 19th to 22nd of February - and we are there!

    This winter people active and ahead in the tangible interaction community, dealing with physical, grapsable, bodily interaction research and design, meet in the Canadian Kingston, about half way between Montréal and Toronto.
    We will take part and are getting curious about three days packed with project presentations from well-known research institutions like MIT (Massachusetts Institute of Technology), Stanford University, TU Eindhoven, Ars Electronica Futurelab, Carnegie Mellon University, IT University of Copenhagen, University of Melbourne and JST Erato University of Tokyo - to mention a selection. Also Microsoft Research, Nokia Research and the Telekom Labs will be taking part.

    We are happily looking forward to loads of creative input and dialogue with our colleagues from around the world. This years emphasis of TEI will be on the topic Organic User Interfaces (OUI) which change their surface qualities according to the given interaction context.

    TEI2012 programm

  • January 13, 2012

    Interface Design for Industry

    In their category Trends, the weave periodical is highlighting the topic "Interface Design for Industry" - weave is a professional journal for interactive design, conception and development. Here they also put forward HID, with our mindset and our work, as one of the leading German companies in the field of industrial interface design.

    The author of the paper, Stefan Wölwer, provides interesting insights to aspects of interface design for industrial plants. For instance, he quotes Frank Jacob when it comes to questioning the potential to generate innovative design solutions for the industrial context:

    Frank Jacob, the owner of the design agency Human Interface Design (HID) in Hamburg and professor for interface design at the Muthesius Academy of Fine Arts and Design in Kiel, demands more courage: "Particularly when doing industrial interface design, we repeatedly experience that more radical improvements are needed. And an overly careful attitude which is characterised by a faulty respect for an established, but not necessary good practice can be counterproductive."

    The paper displays HID's work in the field with the development of the user interface design of the ipsen Carb-O-Prof, a software to control the industrial furnaces for the hardening of steal. Moreover, it puts forward our success story of usability work with "power users" of a gas monitor from Dräger, bringing following insights:
    "Yes, it has been noticed that everything is structured differently compared to before - Noticed positively, since everthing is much more logical now."

    The weave is in stores from January 16.


  • January 02, 2012

    Happy New HID Year!

    We wish you our clients and friends aswell as our interested visitors a happy and successful new year.

    Personally we are looking very much forward to tie in with our remarkable sucess in the previous year. Both in terms of economics and profession wise 2011 was a great HID year! And we are facing 2012 with a wonderful team and exiting projects.

    If we are free to wish for something, we would love to amplify our design team by one additional experienced and enthused new collegue. Unsolicited applications welcome!

    Your HID Team!

  • July 25, 2011

    Provotypes and OUIs

    In its 4/11 issue, the design report featured the topic "Interfaces".
    Prof. Frank Jacob was interviewed about the current and future development of interface design from the perspective of HID and the Muthesius Kunsthochschule.

    What’s up with the heading "Provotypes and OUIs"?
    Here is a glimpse of two excerpts from the interview:

    dr "Which technological developments will influence interfaces in the future?"

    fj "After Graphical User Interfaces (GUI) and Natural User Interfaces (NUI) there will be Organic User Interfaces (OUI), which can change and customise their surfaces. Simple examples are flexible OLED-Displays. Things are also moving in the direction that user interfaces will be able to physically change according to the interaction situation, so that haptic stimuli lost in the interim are newly brought to life."


    dr "You are an advocate for the further development of User-centred Design as well as Participatory Design, so the inclusion of the user in the drafting process."

    fj "User-centred Design creates an optimised and user-reviewed service quality for the users - that is without a doubt very valuable. Should one want to however achieve user motivated innovation during product planning, then one must use methods to access implicit knowledge and needs of the people. For example, we work with Provotypes - these are artefacts that provoke an interaction allowing designers to draw conclusions. Also it is very effective to work with lead users, or expert users, who in defined context are motivated to share their vision."

    The interview was conducted by Nicolas Uphaus for Designreport; he is also the photographer of the accompanying picture. The current design report with the topic "Interfaces" and the complete interview is available as of 08.01.2011 in newsstands.

    read full article (pdf, german)

    design report online

  • July 15, 2011

    Why we like to touch so much

    In her article "Why we like to touch so much” Zeit-Online Editor Gianna-Carina Grün pursues the question of whether there is a scientific explanation for why we prefer to use touch interfaces.

    In addition to her own research, the editor questioned three experts as well: brain researcher Manfred Spitzer, designer Frank Jacob (HID) and communication scientist Thilo von Pape.

    "Anyone who picks up a tablet is soon praising its operation. And that's not just because touch screens are currently cool. Tablets use everyday movements.”

    Read article on Zeit-Online (German)

  • June 22, 2011

    Nominated 4 times for Germany's highest design award

    One cannot submit one’s own work for the German Design Award, but must be nominated by the Board for Design of the German Design Council.

    The interfaces of the following products we designed received the honour of a nomination:

    • "Busch-EnergyControl" for Busch-Jäger Elektro
    • "Busch-EnergyDisplay" for Busch-Jäger Elektro
    • "Full surface induction cooktop CX 480" for Gaggenau
    • "serv.it Rind" for vit Vereinigte Informationssysteme Tierhaltung w.V.

    German Design Council

    "The participants in German Designaward 2012 play in the Champions League, those who will design the future. Honoured are international outstanding achievements, which are today setting the standards for tomorrow. However, it is not just the submissions that are unique; the competition and its independent jury are too. Internationally renowned experts in excellence from both competing disciplines. They honour impressiveness, and are completely impartial. They are bound by a common aspiration: So that the best will be the standard tomorrow, we must choose the exceptional today.”

  • March 01, 2011

    Gaggenau wins iF Gold!

    We heartily congratulate our customers Gaggenau Hausgeräte GmbH / Markendesign Gaggenau for the wonderful success of the Vollflächeninduktions-Kochfeld CX 480, which won the iF Product Design Award in Gold. The iF Gold Award is a special honour, which raises this product above the ranks of the iF Award winners. We’ll let the jury explain the reason for this in their own words:

    iF design award „This full-surface induction cooktop allows the user to slide the pans around over the cooking surface how they want. The cooking surface makes it possible to intuitively use the individual hobareas without having to think too much about it: here cooking can be just what it is – passionate and emotional. The technology takes back stage, although it’s fully integrated into the whole. Perfect!

    We are especially proud that this product is an example at the highest level of how product design and product interface design fuse to a perfect unity. That is one of our goals for our daily work.

  • February 13, 2011

    Interesting Trip in Raum Schiff Erde 2011

    Currently in the second consecutive year, the Un-Conference for Digital, Interaction Design and the Internet took place in Hamburg: Spaceship Earth 2011.
    "Five idealists” invited others to the Stellwerk jazz club at the Hamburg Harburg train station. This invitation resulted in an interesting group of about 100 afficionados of the usability and interface design community in and around Hamburg.

    One thematic focus was a sequence of lectures on physical interfaces. The other was the democratisation of design through OpenSource - and often the two aspects were combined.

    I would like to single out three personal highlights, which I think we should reflect upon further in the future:

    Thus Jeremy Abbett postulates that although an ever larger information overload awaits us on the Net, we should always be aware that attention is our currency, and we only want to use limited resources from it - "We pay attention", "We spend time". Which filter mechanisms will we human beings develop to protect ourselves, and how do these affect future product developments?

    Jürgen Neumann from ohanda.org, the Open Hardware and Design Association, sketches a world in which the physical product is developed according to the "4 freedoms of the OpenSoftware movement", with openly availably source code and the desire as well as the explicit permission for automatic copying of these products. It is also exciting that this idea was created on the model of OpenSoftware, which began with small programming operations, steadily penetrated our economic society and managed to change it.

    Also notable was Tanja Döring’s sensitive distinction between tangible interfaces and embodied interfaces, which people see as more immersive than just touchable, and thereby more tangible. Embodied interfaces, according to Döring, are characterized by stronger social integration and they seek to respond to inherent human behaviour patterns and to map these to digital data. How will we soon behave, in order to interact naturally with the world as a ubiquitous digital interface?

    We are very happy to have been sponsors of this successful event.


  • January 28, 2011

    Two iF communication design awards 2011 in the category: Product Interfaces

    Along with our customers Gaggenau Hausgeräte GmbH and vit Vereingte Informationssysteme Tierhaltung w.V., we are excited about the two iF communication design awards 2011 we received in the category of Product Interfaces!

    Many thanks to both of these companies for their dedicated cooperation with us, which allowed us to achieve this fine success together.

    Kochfeld CX480 | Markendesign Gaggenau
    serv.it Rind | Vereinte Informationssysteme Tierhaltung

  • December 2010

    IFA 2010, Berlin „Usability Park“

    The curators of the "Usability Park" certify the home automation system Busch-ComfortPanel designed by us with particular service quality and honour the product in their exhibition at the Internationale Funkausstellung IFA.

    After 2009, one of our drafts of the Busch-Comfortpanel of Busch Jäger Elektro GmbH, already in its second year, was chosen by the Internationales Designzentrum (IDZ) because of its excellent service quality, to be presented as an exhibit in the "Usability Park" exposition. The "Usability Park" is becoming an established special exhibition for user-centred design at the Internationale Funkausstellung IFA (consumer electronics fair) in Berlin.

    Usability Park 2010
    Internationalen Funkausstellung IFA

  • July 2010

    Design of the dpa Editing System

    The dpa, Deutsche Presse-Agentur GmbH, as a news agency, supplies the daily media at home and abroad and is the German market and quality leader. With a view to the future, dpa is orienting to the changing requirements on the media – especially through the dynamic development of online media. So the dpa in 2009 decided to build a completely new production infrastructure.

    The dpa’s new editing system will facilitate worldwide news production for all media types in one application and one continuous workflow. With the goal of achieving high serviceability and usage quality and thereby creating the precondition for successful adoption of their system in their own editorial offices, the dpa decided to contract HID for the assignment. Human Interface Design received the order for the first phase, to put the project proposal to the test in a three-month evaluation process, “from soup-to-nuts”, of its usability and design. In the second step, the dpa entrusted HID with the usability engineering and interface design of the future system.

    The technical implementation was by Netpioneer GmbH. Together we developed the look and feel of the system in an intensive and agile process.

    On the periphery of this central project, we designed an internal editing blog system and a Wiki-based "Editing Handbook" for the dpa.


  • June 2010

    Usability Training at EnBW

    High service quality is understood as a valuable competitive advantage in many economic sectors. For years we have contributed to this understanding, not least through our training offers in the area of usability engineering and interface design.

    Currently we train 290 employees of the EnBW, one of the largest German energy suppliers, and pass along our expertise in usability engineering. The scope ranges from the economic meaning of usability (return on investment, ROI) to special methodical competencies and the practical user-centred design process.

    We are glad to be able to pass our knowledge along to others, as everyone who is sensitised to the topic can contribute to it, to take the complexity out of complex technical systems. This self-conception builds a valuable basis for cooperation in user-centred design projects.

    If you are also interested in our training offers, please contact Prof. Frank Jacob or Claudia Schönwälder at our offices.

  • April 2010

    HID Design During the Best Broadcasting Time on TV

    Perhaps you already noticed the TV spot with our customer Busch-Jaeger, for the Busch-ComfortPanel home automation system promoted during prime broadcasting times, shortly before the news.

    Reliable sources know: the interface design comes neither from "Miss Moneypenny" nor from "Q" - it is from Human Interface Design in Hamburg!

    Bush-ComfortPanel | TV-Spot