That's HID

Human Centered Design with the emphases on User Interface Design and User Experience Design.
Consulting for Design Management and Usability.
Engaged in industry, research and science.


Jens F. Kliewer, Managing Director
Claudia S. Friedrich, Creative Director


Prof. Frank Jacob


The HID team consists of more than 20 employees in the areas of product, interaction and communication design, informatics, engineering, psychology, sociology and software ergonomics. We utilize this interdisciplinarity to elevate innovation projects within the European industry.

Company development
  • January 1999 - Founding of the company by certified designer Frank Jacob
  • Since September 2000 located in Hamburg/Eimsbüttel
  • October 2005 - Frank Jacob becomes Professor for Interface Design at the Muthesius Kunsthochschule in Kiel
  • January 2014 - 15 years of HID

Employees from HID are members in the following professional organisations

VDI - Verein Deutscher Ingenieure e.V.
IXDA - Interaction Design Association
UPA - Usability Professionals Association
GC UPA - German Chapter of UPA
ACM - Association for Computing Machinery
GI - Gesellschaft für Informatik
DGTF - Deutsche Gesellschaft für Designtheorie und -forschung e.V.