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Gray is the zone of ambiguity. Orange sends the right signals!
The primary color at hi.d clearly indicates
one thing: that the “orange team”
doesn’t settle for pre-existing knowledge.
That’s why we actively support projects
in research and teaching that shine light
on the road ahead.
Our environment is evolving daily in a number
of ways. Some tendencies become trends and
bring about sweeping changes. Research and
teaching positions help us stay on top of
what’s current. We remain on the lookout
for things that are innovative, interesting,
and unusual.
But what’s more, we simply find it
fun to think new thoughts and to turn unusual
ideas into reality. The fruits of our pleasure
in science are gains in expertise and creativity
— though those who benefit the most
are the clients of hi.d.
Thus, our commitment to research and teaching
is a further statement of our mission: "designing
usability joys"
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